TY  - GEN
AU  - Moore , William L.
AU  - Pessemier , Edgar A.
TI  - Product planning and management: designing and delivering value
SN  - 0070430462
U1  - 658.575 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - MANAGEMENT
KW  - NEW PRODUCTS - MANAGEMENT
ER  -