TY  - GEN
AU  - Hart , Norman A.
AU  - Stapleton , John
TI  - The marketing dictionary
SN  - 0750602082
U1  - 658.8003 
PY  - 1977///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Management
KW  - Marketing - glossaries
KW  -  Management of distribution glossaries
ER  -