TY  - GEN
AU  - Heilbrunn , Jeffrey  
TI  - Maketing Encyclopaedia: issues and trends shaping the future
SN  - 0844235938
U1  - 658.003 
PY  - 1995///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Management
KW  - Marketing - Encyclopaedias
ER  -