TY  - GEN
AU  - Fifield , Paul
TI  - Marketing strategy
SN  - 0750632844
U1  - 658.8 
PY  - 1992///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING
KW  - MANAGEMENT
KW  - MANAGEMENT OF DISTRIBUTION
KW  - MARKETING - STRATEGY
UR  - http://www.bh.com
ER  -