TY  - GEN
AU  - Howard , Steven
TI  - Corporate image management: a marketing discipline for the 21st century
SN  - 9810080859
U1  - 658.8 
PY  - 1998///
CY  - Singapore
PB  - Butterworth-Heinemann Asia
KW  - MARKETING
KW  - MANAGEMENT
KW  - MARKETING - DISCIPLINE
ER  -