TY  - GEN
AU  - Butterfield , Leslie ;ed.
TI  - Excellence in advertising: the IPA guide to best practice
SN  - 0750631295
U1  - 659.1 
PY  - 1997///
CY  - Oxford
PB  - Butterworth- Heinemann
KW  - ADVERTISING
KW  - MANAGEMENT
UR  - http://www.bh.com
ER  -