TY  - GEN
AU  - Bernhardt , Kenneth L.
AU  - Kinnear , Thomas C.
TI  - Cases in marketing management
SN  - 0256204640
U1  - 658.8 
PY  - 1978///
CY  - Chicago
PB  - Irwin
KW  - MANAGEMENT
KW  - MANAGEMENT OF DISTRIBUTION
ER  -