TY  - GEN
AU  - Statt , David A.
TI  - Understanding the consumer : a psychological approch
SN  - 0333660633
U1  - 658.8342 
PY  - 1997///
CY  - Houndmils
PB  - Macmillan
KW  - CONSUMER BEHAVIOR
KW  - MARKETING
KW  - CONSUMER PSYCHOLOGY
ER  -