TY  - GEN
AU  - Peter , J.Paul
AU  - Olson , Jerry C.
TI  - Understanding consumer behavior
SN  - 0256122784
U1  - 658.8342 
PY  - 1994///
CY  - Burr Ridge
PB  - Irwin
KW  - CONSUMER BEHAVIOR
KW  - MANAGEMENT
KW  - CONSUMER PSYCHOLOGY
ER  -