TY  - GEN
AU  - Ivanovic , A.M.B.A
AU  - Collin , P. H. 
TI  - Dictionary of marketing
SN  - 9788185392882
U1  - 380.103 
PY  - 1989///
CY  - New Delhi
PB  - Universal Book Stall
KW  - MARKET RESEARCH
KW  - GLOSSARY
KW  - ADVERTISING
KW  - PROMOTIONAL AIDS
KW  - SELLING TECHNIQUES
KW  - AGRICULTURE DICTIONARY OF MARKETING
ER  -