TY  - GEN
AU  - Lowery , Shearon A.
AU  - Deflear , Melvin L.
TI  - Milestones in mass communication research : media effects
SN  - 0801314372
U1  - 302.23 
PY  - 1995///
CY  - New York
PB  - Longman Publishing
KW  - MASS COMMUNICATION - RESEARCHES
KW  - SOCIOLOGY
KW  - MASS MEDIA
ER  -