TY  - GEN
AU  - Lehu , Jeean-Marc
TI  - Branded entertainment: product placement and brand strategy in the entertainment business
SN  - 9780749451516
U1  - 791.4068 
PY  - 2007///
CY  - Kogan Page
PB  - London
KW  - FILMS INDUSTRY-MANAGEMENT
KW  - THE ARTS
ER  -