TY  - GEN
AU  - Perreault , William D.
AU  - McCarthy , E.Jerome
TI  - Basic marketing: a global management approach
SN  - 0256209820
U1  - 658.8 
PY  - 1960///
CY  - Boston
PB  - Irwin/Mcgraw-Hill
KW  - MANAGEMENT
KW  - MARKETING
ER  -