TY  - GEN
AU  - Bernhardt , Kenneth L.
AU  - Kinnear , Thomas C.
TI  - Cases in marketing management
SN  - 007114904x
U1  - 658.9 
PY  - 1997///
CY  - Chicago
PB  - Irwin 
KW  - MARKETING MANAGEMENT
KW  - MANAGEMENT
KW  - CASES STUDIES
ER  -