TY  - GEN
AU  - Bagozzi , Richard P.
AU  - Rosa , Jose Antonio ;Celly , Kirti Sawhney ;Cornel , Francisco
TI  - Marketing management
SN  - 0023051620
U1  - 658.8 
PY  - 1998///
CY  - New Jersey
PB  - Prentice-Hall
KW  - MARKETING MANAGEMENT
KW  - MANAGEMENT
ER  -