TY  - GEN
AU  - Bateson , John E.G.
AU  - Hoffman , K. Douglas
TI  - Managing services marketing: text and readings
SN  - 0030225191
U1  - 658.8 
PY  - 1999///
CY  - New York
PB  - Harcout brase collese publishers
KW  - MANAGEMENT
KW  - MARKETING
KW  - MANAGEMENT OF DISTRIDUTION
UR  - http://www.hbcollege.com
ER  -