TY  - GEN
AU  - Kotable , Masaaki
AU  - Helsen , Kristiaan
TI  - Global marketing management
SN  - 0471592889
U1  - 658.848 
PY  - 1998///
CY  - New York
PB  - John Wiley
KW  - INTERNATIONAL TRADE
KW  - MANAGEMENT
KW  - MARKETING
UR  - www.wiley.com/college/wave
ER  -