TY  - GEN
AU  - Phophalia , A.K.
AU  - Sharma , Sarita ;Basotia , G.R.
TI  - Marketing management: analysis,planning and control
SN  - 8173911657
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Kanishka Publishers
KW  - MARKETING MANAGEMENT
KW  - MANAGEMENT
ER  -