TY  - GEN
AU  - Pearson , David
TI  - CIM tutorial text : diploma stretegic marketing management: analysis and decision
SN  - 0751740756
U1  - 658.8 
PY  - 1993///
CY  - London
PB  - BPP Publishing
KW  - CIM EXAMINER
KW  - MANAGEMENT
UR  - http://www.bpp.co.uk
ER  -