TY  - GEN
AU  - Lancaster , Geoff
AU  - Massingham , Lester
TI  - Marketing management
SN  - 007092910
U1  - 658.8 
PY  - 1998///
CY  - London
PB  - McGraw Hill
KW  - MARKETING MANAGEMENT
KW  - MANAGEMENT
UR  - http://www.mcgraw-hill.co.uk
ER  -