TY  - GEN
AU  - Sudman , Seymour
AU  - Blair , Edward
TI  - Marketing research: a problem solving approach
SN  - 0079136702
U1  - 658.80072 
PY  - 1998///
CY  - Boston
PB  - McGraw hill
KW  - MARKETING RESEARCH
KW  - MANAGEMENT
UR  - http://www.mhhe.com
ER  -