TY - GEN AU - Kotler , Philip AU - Bowen , John ; Makens , James TI - Marketing for hospitality and tourism SN - 0130807958 U1 - 647.940688 PY - 1996/// CY - New Jersey PB - Prentice Hall KW - MARKETING KW - HOSPITALITY INDUSTRY KW - HOME ECONOMICS KW - TOURISM TRADE ER -