TY  - GEN
AU  - Rao , Vithala R.
AU  - Steckel , Joel H.
TI  - Analysis for strategic marketing
SN  - 0321001982
U1  - 658.802 
PY  - 1998///
CY  - Massachusetts
PB  - Addison wesley
KW  - MARKETING MANAGEMENT
KW  - MANAGEMENT
ER  -