TY  - GEN
AU  - Peter , J. Paul
AU  - Olson , Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0256261903
U1  - 658.8342 
PY  - 1987///
CY  - Boston
PB  - Irwin McGraw Hill
KW  - CONSUMAR PSYCHOLOGY
KW  - MANAGEMENT
KW  - CONSUMAR BEHAVIOR
KW  - MARKETING STRATEGY
UR  - http://www.mhhe.com0
ER  -