TY  - GEN
AU  - Cooper , John
AU  - Lane , Peter
TI  - Practical marketing planning
SN  - 0333679083
U1  - 658.8 
PY  - 1997///
CY  - London
PB  - MacMillan Press
KW  - MANAGEMENT
KW  - MANAGEMENT OF DISTRIBUTION
KW  - MARKETING
ER  -