TY  - GEN
AU  - Lancaster , Geoff
AU  - Withey , Frank
TI  - Marketing fundamentals
SN  - 0750619988
U1  - 658.8 
PY  - 1994///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING SERIES
KW  - MANAGEMENT DISTRIBUTION
KW  - MANAGEMENT
KW  - MARKETING
ER  -