TY  - GEN
AU  - Wilmshurst , John
TI  - The fundamentals of advertising
SN  - 0750617845
U1  - 659.1 
PY  - 1985///
CY  - Oxford
PB  - Butterworth-Heinmann
KW  - ADVERTISING
KW  - MANAGEMENT
KW  - PUBLICITY
ER  -