TY - GEN AU - Cateora , Philip R. AU - Graham , John L. TI - International marketing SN - 0071156739 U1 - 658.848 PY - 1966/// CY - Boston PB - Irwin McGraw Hill KW - INTERNATIONAL BUSINESS ENTERPRISES KW - MANAGEMENT KW - EXPORT MARKETING KW - INTERNATIONAL TRADE UR - http://www.mhhe.com ER -