TY  - GEN
AU  - Sandage , C. H.
AU  - Fruburger , Vernon ;Rotzoll , Kim
TI  - Advertising theory and practice
SN  - 8185386137
U1  - 659.1 
PY  - 1998///
CY  - New Delhi
PB  - All India Traveller Book Seller
KW  - ADVERTISING-THEORY
KW  - MANAGEMENT
ER  -