TY  - GEN
AU  - Hart , Norman A.
TI  - The cim marketing dictionary
SN  - 0750623462
U1  - 658.8003 
PY  - 1977///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Management
KW  - Chartered Institute to marketing-dictionary
KW  -  Marketing-dictionary
ER  -