TY  - GEN
AU  - Payne , Adrian
AU  - Christopher , Martin ;Clark , Moira ;Peck , Helen
TI  - Relationship marketing for competitive advantage: winning and keeping customes
SN  - 0750640170
U1  - 658.8 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MANAGEMENT
KW  - MARKETING
UR  - http://www.bh.com
ER  -