TY  - GEN
AU  - Ward , Keith
TI  - Financial aspects of marketing
SN  - 0750616024
U1  - 658.155 
PY  - 1989///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MANAGEMENT
KW  - MARKETING-FINANCIAL ASPECTS
KW  - MANAGEMENT OF INCOME
ER  -