TY  - GEN
AU  - Mcdonald , Malcolm H.B.
TI  - Marketing plans: how to prepare them how to use them
SN  - 075062213X
U1  - 658.802 
PY  - 1984///
CY  - Oxford
PB  - Butter Worth-Heinemann
KW  - MARKETING - PLANNING
KW  - MANAGEMENT
UR  - http://www.bh.com
ER  -