TY  - GEN
AU  - Keegan , Warren J.
TI  - Global marketing management
SN  - 8178085860
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGEMENT OF DISTRIBUTION
KW  - MANAGEMENT
KW  - MARKETING
UR  - www.phindia.com
ER  -