TY  - GEN
AU  - Bearden , William O.
AU  - Ingram , Thomas N. ;LaForge , Raymond W.
TI  - Marketing: principles and perspectives
SN  - 0256218978
U1  - 658.8 
PY  - 1995///
CY  - Boston
PB  - Irwin Mcgraw Hill
KW  - MANAGEMENT
KW  - MARKETING
ER  -