TY  - GEN
AU  - Loudon , David L.
AU  - Bitta , Albert J. Della
TI  - Consumer behavior: concepts and applications
SN  - 0070387648
U1  - 658.8342 
PY  - 1979///
CY  - New York
PB  - McGraw Hill
KW  - CONSUMER BEHAVIOR
KW  - MANAGEMENT
ER  -