TY  - GEN
AU  - Schewe , Charles D.
AU  - Hiam , Alexander Watson
TI  - The portable MBA in marketing
SN  - 0471193674
U1  - 658.8 
PY  - 1998///
CY  - New York
PB  - John Wiley
KW  - MARKETING
KW  - MANAGEMENT
ER  -