TY  - GEN
AU  - Dwyer , F. Robert
AU  - Tanner , John F.
TI  - Business marketing: connecting strategy, relationships, and learning
SN  - 0256221332
U1  - 658.8 
PY  - 1999///
CY  - Singapore
PB  - Irwin Mcgraw-Hill
KW  - MANAGEMENT
KW  - MARKETING
UR  - http://www.mhhe.com
ER  -