TY  - GEN
AU  - Cundiff , Edward W.
AU  - Still , Richard R. ;Govoni , Norman A. P.
TI  - Fundamentals of modern marketing
SN  - 08769241610
U1  - 658.8 
PY  - 1985///
CY  - New Delhi
PB  - Prentice-Hall
KW  - MARKETING
KW  - MANAGEMENT
ER  -