TY  - GEN
AU  - Fransson , Martha C.
AU  - Chase , Robin
TI  - Marketing lecture notes and product management
SN  - 0536012695
U1  - 658.8 
PY  - 1998///
CY  - Needham Heights
PB  - Simon & Schuster
KW  - MANAGEMENT
KW  - MARKETING
KW  - PRODUCTION MANAGEMENT
ER  -