TY  - GEN
AU  - Needham , Dave
AU  - Dransfield , Rob ;Guy , Phil ;Shaw , Mark ;Dooley , David
TI  - Marketing for higher awards
SN  - 043545529X
U1  - 658.8 
PY  - 1999///
CY  - Oxford
PB  - Heinemann
KW  - MANAGEMENT
KW  - MARKETING
ER  -