TY  - GEN
AU  - Watkins , Trevor
AU  - Wright , Mike
TI  - Marketing financial services
SN  - 0406502706
U1  - 332.10688 
PY  - 1986///
CY  - London
PB  - Butterworts
KW  - FINANCIAL INSTITUTIONS - GREAT BRITAIN
KW  - MARKETING - GREAT BRITAIN
KW  - FINANCIAL ECONOMICS
ER  -