TY  - GEN
AU  - Lovelock , Christopher H.
AU  - Weinberg , Charles B.
TI  - Marketing challenges: cases and exercises
SN  - 0079115772
U1  - 658.8 
PY  - 1985///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING CASE STUDIES
KW  - MARKETING PROBLEMS
KW  - MANAGEMENT
KW  - MARKETING
ER  -