TY  - GEN
AU  - Boyd , Harper W.
AU  - Westfall , Ralph ;Stasch , Stanley F.
TI  - Marketing research: text and cases
SN  - 8185386161
U1  - 658.83 
PY  - 1956///
CY  - New Delhi
PB  - Richard D.Irwin
KW  - MARKET RESEARCH
KW  - MANAGEMENT
ER  -