TY  - GEN
AU  - McDonald , Malcolm
TI  - Marketing plans: how to prepare them how to use them
SN  - 8176490946
U1  - 658.802 
PY  - 1984///
CY  - New Delhi
PB  - Viva Books
KW  - MARKETING - PLANNING
KW  - MANAGEMENT
KW  -  MARKETING MANAGEMENT
UR  - http://www.bh.com
ER  -