TY  - GEN
AU  - Jobber , David
TI  - Principles and practice of marketing
SN  - 0077094352
U1  - 658.8001 
PY  - 1998///
CY  - London
PB  - McGraw-Hill
KW  - PHILOSOPHY AND THEORY
KW  - MARKETING
KW  - MANAGEMENT
ER  -