TY  - GEN
AU  - Guiltinan , Joseph P.
AU  - Paul , Gordon W. ;Madden , Thomas J.
TI  - Marketing management: strategies and programs
SN  - 007049097X
U1  - 658.8 
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
ER  -