TY  - GEN
AU  - Hawkins , Del I.
AU  - Best , Roger J. ;Coney , Kenneth A.
TI  - Consumer behavior: building marketing strategy
SN  - 0256218951
U1  - 658.342 
PY  - 1980///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - CONSUMER BEHAVIOR
ER  -