TY  - GEN
AU  - Gamble , Michael W.
AU  - Gamble , Teri Kwal
TI  - Introducing mass communication
SN  - 007022773X
U1  - 302.23 
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - SOCIOLOGY
KW  - MASS COMMUNICATION
KW  - MASS MEDIA
ER  -