TY  - GEN
AU  - Tongren  Hale N.
TI  - Cases in consumer behavior
SN  - 0131163442
U1  - 658.8342 
PY  - 1992///
CY  - Newjersy
PB  - Prentice hall
KW  - Management
KW  - Consumer Psychology
KW  -  Consumer Behavior
ER  -